Platform
Two services. One source of truth.
BaseLayer brings proven infrastructure and scale to a purpose-built streaming and linear Ad Catalog and As-Run platform. The metadata foundation for modern media.
Ad Catalog
Every creative, fingerprinted and enriched.
A proprietary archive of ad creatives in MP4 & HD, enriched with deep metadata and stable IDs — so every airing ties back to a single truth.
- Audio-visual fingerprints with stable creative IDs
- Brand, advertiser, product, and category taxonomy
- Duration, language, and version variants
- Creative metadata back to first observed airing
As-Run Logs
Frame-accurate logs across streaming and linear.
The real-time, frame-accurate truth of what ran and when — joinable directly to Ad Catalog creative IDs.
- Live Streaming, FAST, AVOD, and Linear coverage
- Network, daypart, program context, timestamp
- Pod position, spot duration, repeat frequency
- Joinable to creative IDs from the Ad Catalog
Metadata we collect
Deep, structured, joinable.
Every field designed to plug straight into your stack.
Advertiser & Brand
- Advertiser name
- Brand name
- Product / service
- Category (IAB taxonomy)
- Ad type: Commercial, Promo, PSA
- Brand safety category
Creative
- Creative ID (stable)
- MP4 & HD file access
- Creative length (seconds)
- Language variants
- Version variants
- First observed airing
Airing & Pod
- Frame-accurate timestamps (ms)
- Frame in / Frame out
- Ad pod number & position
- Preceding and following content
- Repeat frequency
- Frame rate (fps)
Channel & Distribution
- Channel name
- Market
- Source type (Feed, OTA, FAST)
- Air date & time (UTC)
- Time zone
- Daypart & program context
Full service
Creative ID mapping — done for you.
Mapping to your own creative IDs is the #1 integration headache. We handle it for you — custom taxonomy, full IAB support, and dedicated mapping against your ID system, so data flows in clean on day one.
Schema walkthrough
See the data in 15 minutes.
Request access. We'll share a sample dataset matched to your category.
Let's Talk Data