BaseLayerData
1 new ad, every 12 seconds. BaseLayer captures, catalogues, and fingerprints every commercial and promo across Live Streaming, FAST, AVOD, and Linear.
The velocity of creative
Product update
One Game, Three Feeds, 180 Ads
We followed one primetime football game across two local broadcast markets and a national stream. Same kickoff, same plays — very different ad breaks.
Read the articleWe do not interpret results. We do not recommend actions. We make the data right.
Let us show you how your business can use this dataThe data
Foundational data, end to end.
Comprehensive visibility across advertising execution. Designed to eliminate blind spots and uncertainty.
Complete Ad Catalog
Every creative, fingerprinted and enriched. Brand, advertiser, product, and category — one taxonomy across linear and streaming.
Frame-accurate As-Run
Where the ad ran, when it ran, and what aired around it. Across Live Streaming, FAST, AVOD, and Linear.
Instant truth
Ground-truth airing data delivered with the latency modern media systems require.
Neutral by design
We do not score, rank, recommend, or evaluate. We make the data right — you make the decision.
Built to integrate
Custom taxonomy, full IAB support, and dedicated mapping against your ID system.
Defensible & auditable
Source-attributed, end-to-end, and built to withstand internal, client, finance, and legal scrutiny.
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The data beneath the decision.
Request access. We'll share a sample dataset and a walkthrough of the schema.