About
The data beneath the decision.
We exist to provide the most complete, accurate, and timely data — enabling advertising and content teams to develop insights and make decisions grounded in verifiable truth.
Our role
A neutral source of record.
BaseLayer is a neutral, non-competitive advertising data provider — a ground-truth source of record for where ads ran and what aired.
We are not a media planning or buying tool. We are not an insights, analytics, or optimization platform. We are not a competitor to our clients' core businesses.
We provide the data beneath the decision — so our clients can create insights that matter.
Neutrality
Independent and non-opinionated. We do not score, rank, recommend, or evaluate media performance.
Accuracy & Completeness
Comprehensive, end-to-end visibility across advertising execution. Designed to eliminate blind spots and uncertainty.
Defensibility
Built to withstand scrutiny from internal stakeholders, clients, finance teams, and legal review.
Partnership, Not Competition
We explicitly commit to not competing with our clients in insights, analysis, or decision-making. Our role ends where interpretation begins.
Flexibility
We meet our clients where they are — delivering data in forms that integrate seamlessly into existing workflows.
What we will never do
To preserve trust and neutrality, we will not:
- Provide insights, recommendations, or optimization guidance
- Rank, score, or benchmark performance
- Editorialize or reinterpret data
- Compete with agencies, brands, or partners for strategic influence
If a feature compromises trust, we choose trust.
Build on top of our data.
Our success is measured by the success of those who build on top of our data.
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