News & Insights
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Blogs, announcements, and press coverage on neutral advertising data and the industry we serve.
Press Release
BaseLayer Data and Veritonic Partner to Bring Real Ad Creative Measurement to Connected TV
New collaboration pairs BaseLayer Data's ad coverage across all 210 U.S. TV markets and all major streaming services (including all major live sports), with Veritonic's Creative Insights. For the first time, advertisers can see where their ads ran, what ran around them, and how well they're working.
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BaseLayer Data Debuts at Possible Miami, Offering Ad Catalog and As-Run Log Services Across Streaming and Linear
The newly launched data company tracks and catalogs 2.6 million ad creatives per year, providing metadata and frame-accurate airing records across Live Streaming, FAST, AVOD, and Linear environments.
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